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If you're here you already know that it's the mountains, the Lake, and the people that make the North Lake Tahoe-Truckee region so amazing already.  The last thing we need is acres of condo high rise hotels or a massive 100' tall indoor amusement park in Olympic Valley. Show Alterra Mountain Company what you think of their plans with Tahoe Truckee True apparel and accessories. Support our continued work to Save Martis Valley with our rad dad hats